Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world’s top publishing talent—from editors to cover designers, book marketers, author website designers, and literary translators. He’s the author of several Reedsy Learning courses on book marketing and a regular presenter at several prestigious writers’ conferences: NINC, RWA Australia, and The Self Publishing Show Live, among others. He’s also currently finishing his very first book on marketing.In his spare time, he enjoys watching football, and carrying tactical analyses to explain why his favorite team won—as well as referee mistake analyses to explain why it lost.